Full marks to Mother for trying but is Stella Artois Black really going to be...
Well it isn’t black (or stout) but Stella Artois Black seems to be setting out to plough the Guinness furrow with its retro black everything launch campaign from Mother and a load of guff from brewer...
View ArticleMcgarrybowen wins $300m Bud Light plus Adweek’s agency of the year award
Bud Light, America’s biggest beer brand, has appointed all-conquering Mcgarrybowen’s Chicago office to handle its $300m account after splitting with long-time agency DDB in October. Dentsu-owned...
View ArticleDel Campo Saatchi launches ‘The Great Escape’ for award-winning Andes
Much-garlanded Buenos Aires agency Del Campo Nazca Saatchi & Saatchi has produced the latest instalment in its Andes Beer campaign, ‘The Great Escape,’ this time promising to rescue people from...
View ArticleBudweiser in, Heineken out at AKQA in the US
Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital...
View ArticleWFA appoints Pernod’s Reilly as new president
The World Federation of Advertisers (WFA), which is celebrating its 60th anniversary, has appointed Pernod Ricard CMO Martin Reilly (left) as its new President. He replaces another drinks industry CMO...
View ArticlePay up on time or we won’t work for you Omnicom’s John Wren tells clients who...
Looks as though the agency establishment, which has been beaten up by client procurement departments for years now, has discovered some reserves of backbone at last with Omnicom boss John Wren (left)...
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Droga5 New York swaps Heineken for rival AB InBev
Droga5 in the US is off Heineken’s books as the Dutch brewer shifts all its Strongbow work to Amsterdam’s Cloudfactory, described as a “creative studio.” Cloudfactory won Strongbow Apple Ciders in...
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Deutsch opens a winner for Busch Super Bowl debut
AB Inbev, about to be the owner of SAB Miller, is by far the world’s biggest beer company and it looks like being the Super Bowl’s biggest benefactor too. We’ve already seen two efforts for Bud Light...
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Now post-merger AB InBev joins media review round
It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s...
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Bud Light banks on return of cute frogs for UK launch
Budweiser, now owned by AB InBev, won lots of sales and awards back in 1995 with this opus featuring some popular frogs. Adweek probably called them adorable. Now AB InBev is launching the best-selling...
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Dentsu Aegis wins over WPP in global AB InBev media review
WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu...
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Now AB InBev launches Draftline in-house agency
Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob...
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Now Bud Light goes in-house for online blitz
AB InBev has joined P&G and others in making at least some of its own ads, in its case with the in-house Draftline agency. It’s quicker and cheaper they say. Here’s a new effort for Bud Light...
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AB InBev readies “punishing” global media review
Brewing giant AB InBev is reported to be reviewing its $4.8bn global media account, just two years after it chose Dentsu’s Vizeum in the US and an assortment of other holding company agencies around...
View ArticleAB InBev launches in-house campaign for new Victoria through Hamlet
Giant brewer AB InBev is launching a new blonde beer Victoria with a pop at Belgian world leader Duvel – which means devil – with a spin on Dan Brown’s Angels and Demons, the follow-up to the Da Vinci...
View ArticleAB InBev global media pitch is big challenge for Dentsu
Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The...
View ArticlePublicis Media lands AB InBev and LVMH
Publicis Media is on a roll, winning most of giant brewer AB InBev’s $5bn global business plus French luxury goods firm LVMH in the UK and France (it previously handled most other markets.) Dentsu...
View ArticleAB InBev’s Cannes Creative Marketer gong backfires – best to treat celebs...
There may well be some red faces at this year’s Cannes Lions – and not caused by lingering over the rosé too long in the sun. AB InBev will be honoured as the first back-to-back winner of Creative...
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